Category Archives: language learning

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Learning languages to improve your sales techniques

Foreign languages help to increase sales. A multilingual website helps to be present in more markets and helps SEO rankings in the target countries. By offering products and all their documentation (instruction manuals, warranty statements, EULAs, etc.) in the target language, customer service calls are reduced, customers are more engaged to brands and recommend their products to friends and relatives, which will lead to new customers, and thus, increased sales.

CoacWhat about the one to one interaction between sales representatives and leads? In a global world, companies both in the B2B and B2C industries have to deal with people from different countries and cultures. In many occasions, English is used as the lingua franca for this interaction, and sales representatives need to feel confident in this language to conduct an effective business meeting.

In a country such as Spain, where foreign languages have been mostly used in the tourism industry in the past 30 years but not that much in other industries, a very interesting initiative was started last week in Málaga. The Colegio Oficial de Agentes Comerciales de Málaga y Provincia (COAC, the organization representing sales agents for the whole region of Málaga) opened a language club in which sales representatives and anyone from other industries will be able to practice their English skills in a professional environment.

It is not a language course, but the opportunity to practice real situations that the sales agents can face when dealing with foreign clients. How to introduce yourself, how to act in a networking event, how to negotiate a deal or how to rent a car in a foreign country are just examples of the topics that participants, with the help and guidance of our partner company Málaga International Idiomas, will practice every Wednesday evening from 5.30 to 7 pm.

“There are many language schools, but they offer a too academic training focused on the acquisition of Cambridge exams, and people needed a place where they could put into practice what they learnt in these courses” explains Alejandro Romero, Director of the Colegio Oficial de Agentes Comerciales. “With this language club we are offering people the opportunity to practice in a professional environment, outside the typical language exchange experiences in pubs, where you mainly talk about football or holidays. If people have specific language needs, on demand courses can be also set up outside this language club” adds Eva Mª Díaz Puche, CEO of Málaga International Idiomas.

Jensen Localization participated in the opening of this language club with a presentation about how languages are used to improve sales. For things that sales representatives cannot do themselves (either by lack of skills in the foreign language, time or confidence), like websites, company presentations or catalogues, we recommend the use of professional translation and localization services. Contact us to learn more about how we can help you to remove language barriers for a successful market penetration.

But if you just want to practice your language skills and do some networking in English, we definitely recommend you to participate in this language club. They started with English, but other languages will be added on demand. Find more information (in Spanish) here.

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Language learning and sports

To a certain degree, learning a foreign language can be similar to learning a sport. You need to have a good basis, be consistent and work hard. Learn more about similarities between language learning and sports in the article called ‘Learning a Foreign Language is Like Learning a Sport’ on the Education section of our newspaper Language and Technology News Daily.

Note: if you click on the link to our daily newspaper, you will only see the news that have been compiled on that day. To access the previous editions go to the Archives option in the newspaper, that you will find next to the date. Alternatively, you can look for the title of the article in Google or other search engine.

Learn Chinese with Elmo and his friends!

Today we recommend you to read the article Sesame Street opens door to Chinese children, that you will find under the Education section of our newspaper Language and Technology News Daily. Another example of fun with language learning!

Note: if you click on the link to our daily newspaper, you will only see the news that have been compiled on that day. To access the previous editions go to the Archives option in the newspaper, that you will find next to the date. Alternatively, you can look for the title of the article in Google or other search engine.

Language Immersion

Today we recommend you to read an article about a total language immersion programme. American families are rellocating in China so that their children, who are learning Mandarine in the US, get the most of it. Learn more about this in the article called To Improve Kids’ Chinese, Some Parents Move to Asia that you will find under the Education section of our newspaper Language and Technology News Daily. Isn’t it a great idea?

Note: if you click on the link to our daily newspaper, you will only see the news that have been compiled on that day. To access the previous editions go to the Archives option in the newspaper, that you will find next to the date. Alternatively, you can look for the title of the article in Google or other search engine.

Learning English in Indonesia

Today we recommend you to read the article English Classes Come to You With New Brew in Language Training that you will find under the Education section of our newspaper Language and Technology News Daily. Learn how people are learning English in Indonesia, an easy way when you don’t have time to attend language lessons. Happy reading! 

Note: if you click on the link to our daily newspaper, you will only see the news that have been compiled on that day. To access the previous editions go to the Archives option in the newspaper, that you will find next to the date. Alternatively, you can look for the title of the article in Google or other search engine.