Foreign languages help to increase sales. A multilingual website helps to be present in more markets and helps SEO rankings in the target countries. By offering products and all their documentation (instruction manuals, warranty statements, EULAs, etc.) in the target language, customer service calls are reduced, customers are more engaged to brands and recommend their products to friends and relatives, which will lead to new customers, and thus, increased sales.
What about the one to one interaction between sales representatives and leads? In a global world, companies both in the B2B and B2C industries have to deal with people from different countries and cultures. In many occasions, English is used as the lingua franca for this interaction, and sales representatives need to feel confident in this language to conduct an effective business meeting.
In a country such as Spain, where foreign languages have been mostly used in the tourism industry in the past 30 years but not that much in other industries, a very interesting initiative was started last week in Málaga. The Colegio Oficial de Agentes Comerciales de Málaga y Provincia (COAC, the organization representing sales agents for the whole region of Málaga) opened a language club in which sales representatives and anyone from other industries will be able to practice their English skills in a professional environment.
It is not a language course, but the opportunity to practice real situations that the sales agents can face when dealing with foreign clients. How to introduce yourself, how to act in a networking event, how to negotiate a deal or how to rent a car in a foreign country are just examples of the topics that participants, with the help and guidance of our partner company Málaga International Idiomas, will practice every Wednesday evening from 5.30 to 7 pm.
“There are many language schools, but they offer a too academic training focused on the acquisition of Cambridge exams, and people needed a place where they could put into practice what they learnt in these courses” explains Alejandro Romero, Director of the Colegio Oficial de Agentes Comerciales. “With this language club we are offering people the opportunity to practice in a professional environment, outside the typical language exchange experiences in pubs, where you mainly talk about football or holidays. If people have specific language needs, on demand courses can be also set up outside this language club” adds Eva Mª Díaz Puche, CEO of Málaga International Idiomas.
Jensen Localization participated in the opening of this language club with a presentation about how languages are used to improve sales. For things that sales representatives cannot do themselves (either by lack of skills in the foreign language, time or confidence), like websites, company presentations or catalogues, we recommend the use of professional translation and localization services. Contact us to learn more about how we can help you to remove language barriers for a successful market penetration.
But if you just want to practice your language skills and do some networking in English, we definitely recommend you to participate in this language club. They started with English, but other languages will be added on demand. Find more information (in Spanish) here.
- Foreign languages: the 10 easiest to learn (telegraph.co.uk)