Category Archives: internationalization

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Transfiere, Malaga, February 2017

Many of you may think that if an event takes place in the wonderful Malaga, it must be related to tourism, real estate or relaxation.

However, there are quite a lot of tech experts coming from Andalusia Spain currently working in several parts of Europe to develop new technologies and procedures.

In Jensen Localization we believe that Spanish entrepreneurs could come out with good solutions that can benefit other European countries. We, with a long experience in localization, can take these ideas, inventions, and solutions to other parts of Europe.

Some of our services are: translation of websites, marketing campaigns, brochures, packaging, documentation and much more. That may help to expand your business globally.

Our IT Manager, Manuel Blanquet, and I took part in this event to show that in a company is very important that all parts work together and complement each other to always deliver the best results for our clients.

Manuel Blanquet and I representing Jensen Localization, at Transfiere, Málaga 2017.

Now let’s go back to Transfiere event. Not only big Spanish organizations as INTA, Telefonica, Clarke Modet & Co, AERTEC Solutions, Fundación Repsol were present, but also others from around the globe, as China Telecom Europe, Eureka Network, Eli-Alps Laser Research Center, SCST State Committee on Science and Technology of the Republic of Belarus, ISETA (TAMBAGA NETWORKING) SENEGAL, to name a few.

Indeed was a huge and interesting event for technological development, there were projects on robotics, drone aviation, elderly assistance and brain waves reader device. These are signs telling us that we are already taking part of the IV Industrial revolution in Spain.

It is also quite important to mention that during this event the King Felipe VI of Spain was there to show his support to technological development.

We at Jensen Localization believe that tech development is a very important matter and to keep sharing and expanding knowledge around the globe is very important to have a translation partner. If you are ready to go global with your project, product or invention. Contact us!

Translation and Business Opportunities between Norway and Spain

Recently, I attended a seminar about business opportunities between Norway and Spain, held at the Malaga Chamber of Commerce. The speakers were the Norwegian Ambassador in Spain, Johan Vibe, the President of the Spanish-Norwegian Chamber of Commerce, Carmen Sanz, and the Norwegian Trade and Tourism Councillor, Gaute Hagerup, who is also Director of Innovation Norway in Madrid.

These seminars are useful to learn about the many business opportunities that can arise between countries that, at first sight, look so different.

What can Spain offer Norway?

The Norwegian representatives were quite surprised to see the high number of high quality technological companies, many of them related to radio frequency technology, located at the Technological Park of Andalusia (PTA) in Malaga. But that was not all.

Malaga is a very appealing destination for Norwegian companies, for several reasons:

  • Quality of life. Excellent climate conditions, excellent food and excellent places to practise outdoor activities.
  • Air connections. Malaga has been a tourist destination for Norwegians for years (in 2014, 1.5 million Norwegians visited Spain, most of them went to Andalusia), so there are several direct flights connecting Malaga and different Norwegian cities, such as Oslo and Bergen. This is really an advantage compared to Madrid, which has less and much more expensive connections.
  • The Norwegian church in Fuengirola. This is a great place to get in contact with other Norwegians living in the area.
  • Norwegian schools. More and more popular in Spain, there is one in Arroyo de la Miel. This enables them to commute to Spain and maintaining the link to their country and culture.

As a result, more and more Norwegians are buying properties in Spain. There are around 60,000 Norwegians living in Spain, most of them in the Costa del Sol. Their acquisitions account for 5 % of the foreign purchases in the Real Estate industry in Spain.

What does Norway import from Spain? Spanish exporters, this is important for you!

  • Civil Engineering and Construction: despite being a small country, they have a big need to improve their transport network, including roads, railway and harbours.
  • Consumer goods: clothing, shoes, furniture, decoration, home linen.
  • Welfare services, mainly for elderly people: it goes beyond building residences for elderly people. In Norway, they consider the physical environment as part of the patient treatment. This, together with the good reputation of Spanish doctors, makes the Costa del Sol an excellent place for pre- and post-surgery treatments.
  • Wine: there are more and more Spanish wines being sold in Norway.
  • Health care: Norway is short of medical professionals (doctors, nurses) as well as medicines.
  • Nautical industry: industrial and tourism crafts and auxiliary services for the nautical industry.
  • Knowledge: related to all these industries, there are more and more engineers, doctors, nurses and Spanish teachers working in Norway.

All these imports from Spain contribute greatly to Norwegian exports. What does Norway export to the rest of the world?

  • Technology (nautical and telecommunications)
  • Renewable energies
  • Oil and gas
  • Nautical transportation services (transport, goods insurance)
  • Aquaculture
  • E-Health
  • Extreme cold weather clothing

In all these industries, translation plays an important role. As stated by the President of the Spanish-Norwegian Chamber of Commerce, Carmen Sanz; despite Norwegians having a high command of English, you will need to deliver documents in Norwegian, especially if you are participating in public tender offers. Therefore, you have to consider translation as part of your investment in Norway.

Even if the negotiation takes place in English, it is probable that the contracts signed between the companies are in Norwegian. Again, you will need a professional translator for this.

As explained in other occasions, for B2C companies it is essential to address their customers in their own language. It is good for the company’s branding and credibility in the new market, and it also helps to reach more customers. Even if people have a high command of a foreign language (let’s say English), when they search the Internet, they tend to do it in their native tongue. Therefore, for your SEO/SEM strategy, you will probably be more successful if you run a local SEO/SEM strategy in Norwegian.

At Jensen Localization we can help you in all this. We can help you to get in touch with companies offering internationalization services in Norway, they will let you know where to start. Once you know what you want to do in Norway, we can help you on your language needs, either English or Norwegian.

If you are a Norwegian company selling abroad, we can also help you! At Jensen Localization we work both ways, delivering high quality translations from and into the Norwegian languages (Bokmal and Nynorsk) to clients all over the world, in a variety of industries. Feel free to contact us for further information about how we can help you to go global.

Quality issues in internationalization (i18n)

According to a recent poll, the biggest problem in a software internationalization (i18n) project are quality issues. This stems from a common misconception of i18n being solely about string externalization. Learn more about i18n in the article called Poll Indicates Quality Issues Biggest Headache for i18n Projects that you will find under the Tecnology section of our newspaper Language and Tecnology News Daily. We also recommend you to click on the link provided at the end of the article.

Note: if you click on the link to our daily newspaper, you will only see the news that have been compiled on that day. To access the previous editions go to the Archives option in the newspaper, that you will find next to the date. Alternatively, you can look for the title of the article in Google or other search engine.

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Internationalized Domain Names

With Mongolia gaining approval for its new internationalized domain name (IDN), there are now 30 countries and territories with non-Latin top-level domains.This is very important when you localize websites, learn more about it in the article called A map of the multilingual Internet that you will find on the Technology section of our newspaper Language and Technology News Daily. Once you are in the article, click on the map!

Note: if you click on the link to our daily newspaper, you will only see the news that have been compiled on that day. To access the previous editions go to the Archives option in the newspaper, that you will find next to the date. Alternatively, you can look for the title of the article in Google or other search engine.

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